Just because it’s on sale doesn’t mean you have to have to
buy it. Sales are tricky and most of us are sucked in by product marketing. Do
demonstrate this, I will provide a brief list of product pricing and marketing
strategies that get us every time.
99 cent
pricing
Product pricing is not just arbitrarily putting a cost and
value on a particular item; instead it is more of a psychologically proven
activity. Some strategies simply work for getting us to purchase things, and
.99 cent pricing is a good example. When companies are competing for customer
purchases, many businesses earn higher revenue from putting .99 in the right
hand digits of pricing figures. The example Mark Stiving uses in his article
“Why 99 is the magic number for product pricing,” demonstrates two companies
selling bicycle tires at a similar price point.
One company sold its tires at $4.94 per unit, and the other $4.99. The
company who charged five cents more sold significantly more tires and earned a
higher profit.
Be aware to this type of marketing - it might help you save
some money. Buy products based on its performance, durability and longevity
rather than its price.
One, Two,
Three-for-One, Two, Three
Many companies employ the buy one get one, buy two get one,
buy one get two, buy three get one, strategy to trick us into buying more.
We’ve all been a victim to this one! We end up spending sometimes three times
more than what we initially wanted, or intended to spend because we think we
are saving money.
To prevent being sucked in by these strategies, do a little
checklist: do I need this? was I in the market for this product? am I saving? or
am I just buying more?
Seeing isn’t
Always Believing
Businesses pay big bucks for their products to show up in
magazines, newspapers, TV, radio and online. Products that are commonly
advertised on mainstream media outlets generally depict just one opinion, which
usually shines the product in a positive light. If we were shown all of the
negative opinions of the product in question, we would probably be less likely
to want to buy them. That is- instead of a company selecting only positive
testimonials, they would demonstrate positive and negative reviews of a
product; then customers would probably be less likely to buy them.
So next time you see an ad, be aware that the reviews have
been carefully selected to reflect only one, usually positive, opinion.
I am terrible at this. I see a deal and I want it because I feel like I am going to miss out! Thanks for the view and the pointers to look for the next time I am out on the town :) Great blog. I will be using your strategies in the future.
ReplyDeleteI am definitely guilty of doing this! I don't know what it is, but when I see the word "sale" I immediately think that I NEED to buy it! But the way you lay it out definitely makes me think twice, I could be saving so much money!
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